I solve problems through product thinking and empathy in design

Say hi, ask me anything

Hey, I’m Bo Scott Pu

I’m an empathetic product designer and creative strategist based in New York City. Most recently I worked with Wunderman Thompson, a creative agency under WPP. I designed products for a number of different clients including ConEd, Yankee Candle, and Walmart.

Previously I have worked on projects with various themes such as real estate, video games, AI, and virtual reality. I’ve also worked at a cryptocurrency startup, which required me to wear a lot of different hats and helped develop my product strategy skills. I always like to keep on top of current trends and stay on the edge of new technologies and I’m always up for a new industry to explore.

Why I love what I do

In turn, I’ve always been able to relate to people very quickly and instinctively empathize with people on both a business and personal level. User Experience design was a natural career path for me, as I’ve always been very interested in how products affected people and how I could create experiences that truly addressed people’s needs - otherwise known as human-centric design.

I love working with designers, engineers, and business teams to ensure that my designs are user centric as well as healthy for the bottom line.